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Do you enjoy shopping? The answer to that question may be rather obvious, as shopping today is generally considered one of our most popular pastimes.(1)…E.. Is it the looking, the spending, the trying-on, the comparing, the atmosphere or the company? Will, be prepared. Our whole shopping experience may be about to change. Undoubtedly, the way we shop has changed considerably over the last 50 years. Shop owners are always looking for different, new ways to encourage us to spend more and more money. One significant change has been the move away from individual specialist shops on the high street to shopping malls and supermarkets. Here we are exposed to a whole range of different items in one place. (2)…B. So, what will the next big change be? Many people are probably aware that the latest change has already started. shop owners are using advanced technology to their full advantage. (3)…F.. Advertising messages can already, be sent to our phones as we pass different stores, trying to encourage us to go in and buy. Technology is about to go one step further. Imagine that you are window shopping one evening and see something that you would like to buy, but the shop is closed.(4)…A.. Or perhaps you are in the supermarket and can't find the coffee section. Just check your phone and it will tell you where it is. There will be no need to ask an assistant or to wander around the store searching. in addition to this, your phone will soon be able to send you information about special offers as you are shopping based on your shopping profile. It will even be able to make recommendations on what to buy to go with what you've just bought!
Obviously not everyone will welcome this, but shop owners believe it is the way forward as it will increase sales and allow them to cut staff. (5)…C.. Before handing over money for an item, just check a price comparison website on your smart phone. It's £20 cheaper in a shop just down the road? Sorry! I’m off!
A. In the very near future, you will be able to point your phone at the item in the window and buy it!
B. There will be many more online services available.
C. However, technology can also give the shopper an advantage over the shop owner.
D. Today, more and more people have smartphones and this is what the shop owners are using.
E. Perhaps a more interesting question would be: what is it about shopping that you enjoy?
F. Owners of shops can target us with marketing messages and can also include special discounts
G. Another important difference is the increase in the number of people who now shop online and rarely go to the shops at all.
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